above-the-line promotion
英 [əˈbʌv ðə laɪn prəˈməʊʃn]
美 [əˈbʌv ðə laɪn prəˈmoʊʃn]
n. 大众传媒促销(不受产品或服务提供商直接控制的促销手段，如电视或报刊广告)
柯林斯词典
- N-VAR 大众传媒促销（不受产品或服务提供商直接控制的促销手段，如电视或报刊广告）
Above-the-line promotion is the use of promotional methods that cannot be directly controlled by the company selling the goods or service, such as television or press advertising.- For all maternity clothing retailers, most above-the-line promotion is conducted through focused sources such as mother and baby magazines.
对于所有销售孕妇装的零售商来说，大多数的大众传媒促销都是通过母婴杂志等有具体受众的渠道进行的。
- For all maternity clothing retailers, most above-the-line promotion is conducted through focused sources such as mother and baby magazines.